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Writer's pictureMarcus Cranley

The Art of Cold Emailing for Employment in Thailand

Updated: May 4



Embarking on a job search in Thailand can be both exciting and challenging, especially when considering the cultural nuances of the professional landscape. While cold emailing might raise eyebrows in some contexts, it can be a powerful tool when approached strategically and with a focus on providing value. Here, we delve into effective tactics for cold emailing, emphasizing the potential for adding value to a company without implying shortcomings in their current operations.


The Common Cold Emailing Concerns:

The skepticism around cold emailing for job applications is rooted in valid concerns. Unsolicited emails to Human Resources (HR) are often rejected, and the lack of open positions can make the approach seem unfocused. Additionally, it's crucial to avoid creating an impression of desperation or hasty intent that could affect future pay negotiations.


The Strategic Approach:

Despite these concerns, the success of cold emailing lies in the content and intent. Rather than a scattergun approach, cold emails can serve as potent marketing pitches, showcasing talents for unadvertised or future positions. By carefully crafting emails that highlight specific roles and departments, job candidates can demonstrate a strong understanding of the company's needs.


Backing Ideas with Evidence:

A key element in a cold email's effectiveness is the inclusion of concrete evidence and case studies. For instance, job candidates can share success stories from their past experiences where similar ideas were implemented, yielding positive results. This not only validates their suggestions but also positions them as individuals who bring tangible value.


Real-Life Example:

Consider the case of an educator who desired a position in a higher learning institution. Through a personalized and well-researched cold email, he not only secured an interview but eventually landed the job. This success story underscores the impact of patience and determination in cold emailing. It's essential to recognize that results may take time, and persistence often pays off.





Goal-Focused Intent Over Desperation:

To dispel the notion of desperation, job candidates should infuse their cold emails with goal-focused intent. Rather than generic content, research and thought should go into aligning the email with the specific job's requirements. This not only sets them apart from other candidates but also reflects a sincere interest in the organization's goals and values.


Timing and the "KIV" Folder:

Understanding the recruitment periods of organizations is challenging, but sending cold emails at any time can be impactful. HR often maintains a "KIV" (Keep in View) folder for promising candidates, even if the applied positions are currently filled. This approach saves time for HR in the future and provides candidates with a chance to be considered when suitable roles open up.


Positive Mindset and Attitude:

The keys to successful cold emailing lie in maintaining a positive mindset and attitude throughout the process. Proactivity, specificity, patience, and unwavering faith are essential attributes. Having faith not only in the success of the job application but also in one's abilities can be a compelling factor that resonates with potential employers.


Conclusion:

Cold emailing, when approached strategically and with the right mindset, can be a game-changer in the job search process. By focusing on providing value, showcasing a track record of success, and maintaining patience and determination, job candidates can turn cold emailing into a powerful tool for unlocking employment opportunities in the dynamic professional landscape of Thailand. Remember, it's not about finding fault with the company but about presenting oneself as a valuable asset poised to contribute to their success.

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